APOLDA EUROPEAN DESIGN AWARD 2023
In 2023, the APOLDA EUROPEAN DESIGN AWARD will be awarded for the eleventh time. First launched in 1993, the APOLDA EUROPEAN DESIGN AWARD is the second oldest fashion design prize in Germany. The event has become an important spring- board for talented young fashion designers and can look back on a significant number of highly successful awardees.
The chief aim of the APOLDA EUROPEAN DESIGN AWARD is to support and promote promising young European fashion designers.
The competition is organised by the Apolda Region in the Weimarer Land District of Thuringia. This region is the centre of the German knitwear industry and firmly establis- hed as a player in the European fashion industry. The historic traditions of the sector look set to be successfully carried into the future.
Since 2002 the competition has been open to renowned European fashion colleges and their graduates alone. As a result of this clear focus on quality, the APOLDA EURO- PEAN DESIGN AWARD has earned something of a reputation as an astute talent scout for European up-and-coming fashion designers.
A key innovative feature of the competition is the APOLDA DESIGNER NETWORK. In the interest of creating a strong network of design, production and marketing strate- gies, the participants are asked to produce their own fashion clips about the collecti- ons they submit to the APOLDA EUROPEAN DESIGN AWARD. These clips will be pu- blished online via a ‘digital showroom’ (Web.tv), which constitutes a communication and presentation forum that promotes exchange between the elite of young fashion designers and established industry leaders through digital media.
For 2023, the successful concept of the APOLDA EUROPEAN DESIGN AWARD will be refined and carried forward with a select number of excellent fashion colleges and their outstanding fashion design graduates.
We wish you every success for your participation in the competition.
Weimarer Land District
Chairman of the Wirtschaftsförder-Vereinigung Apolda-Weimarer Land e.V.
(Apolda Business Development Association)